Build Digital Product Passports that are ready for ESPR.

Create, manage and deploy professional Digital Product Passports with verified product data,
compliance automation and seamless business integrations.

Request a Demo See Live Digital Product Passport
Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances
Business Ready ESPR Ready GS1 Digital Link API First QR & NFC Multi-language Audit Ready Supplier Ready AI Assisted Cloud Platform

Why Story of Product

The safest, fastest and most reliable way for businesses to deploy Digital Product Passports.

Consumer holding a premium product, scanning a QR code on a smartphone

Compliance

Meet ESPR requirements with confidence. Verified product data, documented due diligence and audit-ready records keep every passport defensible under EU regulation.

ESPR ready Audit ready

Automation

Reduce manual compliance work. Connect PLM and ERP systems to automate data collection, validation and passport generation across your entire catalogue.

Automated data flow System integrations

Product Value

Turn product data into a competitive advantage. Verified transparency strengthens brand trust, supports premium positioning and unlocks circular and secondary-market value.

Verified data Product value
Live Digital Product Passport

See a live Digital Product Passport

A real, deployed passport - the verified product record your customers, auditors and business partners can open in a single scan.

Open Live Passport
  • Product Information - identity, specification and manufacturer data
  • Compliance - ESPR status and regulatory coverage
  • Certificates - FSC, PEFC, GOTS and third-party verification
  • Supply Chain - tier-by-tier traceability
  • Carbon Data - LCA and product carbon footprint
  • Documents - declarations, manuals and audit records
  • Provenance - verified material origin

Products as verified data assets.

Every product carries a record of origin, materials and process. Story of Product turns that record into structured, verifiable product data - ready for ESPR, ready for audit, ready to deploy.
From raw material sourcing to final delivery, every transformation in the supply chain is tracked and documented. This traceability gives you defensible compliance and a single source of truth across the product lifecycle.

The platform aligns EU regulatory standards with verified provenance data, closing the gap between complex compliance and professional product transparency.

Raw MaterialCertified source
ProductionVerified process
DPPDigital passport
End CustomerFull transparency
Eco-friendly sustainable product, people sitting around
>70% of consumers willing to pay more for transparent, verified products*) Deloitte, IBM and Label Insight reports
2026 year EU DPP obligation enters into force for the first product categories

Digital Product Passport
One verified record for compliance, customers and circularity.

The EU's Ecodesign for Sustainable Products Regulation (ESPR) mandates DPPs starting in 2026.
Story of Product turns that requirement into a professional, deployable product record.

Product passport visualization - workflow from materials to consumer

Four pillars of enhanced product transparency

The framework combining regulatory compliance with verified product data across the full lifecycle.

Cultural context and heritage

Cultural Heritage & Craftmanship

Compliance layer: UNESCO intangible heritage documentation, WIPO intellectual property frameworks, geographical indication protections.

Data & context layer: Indigenous land stewardship practices, traditional harvesting wisdom, community relationships with landscape, cultural significance of materials across generations.

Material origins and provenance

Material Origins & Provenance

Compliance layer: Chain-of-custody documentation meeting EU Conflict Minerals Regulation, geographic coordinates, extraction certifications (PEFC, FSC, Fairtrade, RMI, etc.).

Data & context layer: Artisan profiles, centuries-old techniques passed through apprenticeships, cultural meaning embedded in design choices, communities whose expertise shapes production.

Supply chain transparency

Supply Chain Transparency

Compliance layer: CSRD supply chain mapping, Due Diligence Directive requirements, Scope 3 emissions tracking, customs and trade documentation.

Data & context layer: Worker perspectives, factory innovations, logistics partners committed to fair practices, transformation moments where raw materials become refined goods.

Environmental impact

Environmental & Circular Impact

Compliance layer: ISO 14067 carbon footprints, PEF methodology assessments, WEEE recycling data, repairability scores, Extended Producer Responsibility documentation.

Data & context layer: Ecological restoration initiatives, renewable energy transitions, circular design philosophy, repair networks keeping products alive, regenerative material choices.

Value for every stakeholder

From manufacturers and suppliers to end consumers - every participant in the product lifecycle gains from verified, audit-ready transparency.

Manufacturers and suppliers

Manufacturers & Suppliers

Meet ESPR, CSRD, and Due Diligence Directive obligations with centralized documentation. Streamline audits with verified data (REACH, RoHS, carbon accounting) while showcasing responsible practices that differentiate products in competitive markets.

Brands and retailers

Brands & Retailers

Transform compliance into marketing advantage. Build customer loyalty through verified transparency and trusted product data. Demonstrate genuine commitment to sustainability, moving beyond greenwashing to provable impact.

Consumers and citizens

Consumers & Citizens

Exercise your right to product information guaranteed under EU frameworks. Access verified sustainability data and discover the human stories behind purchases. Make choices aligned with values, supporting businesses that demonstrate authentic responsibility.

Cultural institutions and heritage organizations

Cultural & Heritage

Preserve and share traditional knowledge through proper documentation and attribution. Ensure cultural contributions receive recognition while maintaining intellectual property protections. Connect contemporary commerce with heritage preservation.

Comprehensive regulatory compliance

ESPR PPWR Battery Regulation REACH RoHS EUDR

Product

Eco-friendly sustainable product with DPP

EU Regulations Addressed

  • ESPR - Ecodesign for Sustainable Products Regulation
  • CSRD - Corporate Sustainability Reporting Directive
  • CSDDD - Corporate Sustainability Due Diligence Directive
  • REACH - Chemical substance registration and restrictions
  • RoHS - Restriction of Hazardous Substances
  • WEEE - Waste Electrical and Electronic Equipment
  • Battery Directive - Battery passport requirements
  • Conflict Minerals Regulation
  • Right to Repair Directive

Standards & Frameworks

  • ISO 14067 - Carbon footprint of products
  • ISO 14040/14044 - Life Cycle Assessment
  • PEF - Product Environmental Footprint methodology
  • GS1 Digital Link - Product identification standards
  • UNESCO - Intangible cultural heritage conventions
  • WIPO - Intellectual property frameworks
  • GRI - Global Reporting Initiative standards
  • Science Based Targets - Climate goal alignment

Industry Applications

Electronics: Appliances and electronic products meeting battery-passport and WEEE requirements while demonstrating responsible mineral sourcing.

Fashion & Textiles: Clothing, footwear, accessories combining fiber declarations with craft heritage and circular design.

Furniture & Home Goods: Household items blending material transparency with traditional woodworking, ceramics, and textile arts.

Food & Beverage: Packaging with full lifecycle data plus agricultural heritage, terroir, and producer cooperatives.

View Compliance Coverage

Getting started with DPP & Story of Product

Three pathways to certified transparency - designed for your specific role in the product lifecycle.

For Manufacturers

Phase 1: Assessment
Audit current data availability against ESPR requirements. Identify gaps in documentation.

Phase 2: Integration
Connect existing systems (PLM, ERP) to automate data flow. Begin cultural documentation.

Phase 3: Enrichment
Add verified sustainability data, supplier documentation and product context.

Phase 4: Deployment
Generate passports, implement access methods (QR, NFC), train teams.

For Brands & Retailers

White-Label Solutions
Brand-aligned passport interfaces matching visual identity and customer experience standards.

Marketing Integration
Connect passports to campaigns, in-store displays, e-commerce platforms for seamless discovery.

Customer Engagement
Analytics on what stories resonate, which data points drive purchasing, loyalty program integration.

Supplier Collaboration
Tools for collecting upstream data, verifying claims, building transparent supply networks.

For Cultural Organizations

Heritage Documentation
Digital tools for recording oral histories, traditional techniques, community knowledge.

IP Protection
Frameworks ensuring cultural contributions receive proper attribution and communities control their narratives.

Economic Participation
Models for communities to benefit when products incorporate their heritage and expertise.

Education & Awareness
Public-facing portals celebrating cultural knowledge and its continued relevance.

See what a Digital Product Passport looks like.

Explore a live DPP or request a demo to discuss your product category and compliance timeline.

Request a Demo Implementation guide Explore live DPP

Get In Touch

Have questions? We'd love to hear from you. Send us a message and we'll respond as soon as possible.

Contact us

Deeplai P.S.A.
ul. Zemborzycka 72
20-445 Lublin, Poland

Website

www.deeplai.com

Phone

(+48) 81 743 51 09

District Court for Lublin-Wschód in Lublin with office in Świdnik (VI Commercial Department of the Court Register). The share capital of the Company (fully paid): 5 334 800,00 PLN. NIP/VAT ID: PL9462691664 | KRS: 0000918587

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