Compliance Is Your New Competitive Edge

Automate EU regulatory mandates and turn verified data into brand trust.
One platform for DPP, ESPR, and total transparency.

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Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances
Why Story of Product

From compliance burden to business opportunity

DPP is not another ESG report. It's a live interface between your product and your customer.

Consumer holding a premium product, scanning a QR code on a smartphone

Authenticity you can prove

Eliminate doubt and prove the origin of every material with verified digital documentation embedded directly into the product's permanent identity record.

Verified sourcing Anti-counterfeit

A direct channel to your customer

Bypass social media algorithms. Communicate directly through the physical product. Every scan is your own, zero-cost touchpoint. No middleman, no platform fees.

Zero-party data Direct engagement

Higher residual value

Products with a certified, verifiable history hold their price in secondary markets and reinforce your brand's premium positioning with every resale listing.

Brand premium Secondary market
Data-Driven Storytelling

Products as Assets. Integrity as Value.

Every product represents a legacy of craftsmanship, origin, and operational excellence. TimberID transforms these attributes from hidden data points into verifiable market value.
From raw material sourcing to final delivery, every transformation and milestone in the supply chain is tracked. This comprehensive oversight ensures that every stage of production contributes to a premium status and global compliance readiness.

The platform integrates rigorous regulatory standards with professional provenance reporting. By converting technical data into a transparent value proposition, the gap between complex compliance and customer confidence is closed.

Documentation effectively functions as a high-performance sales tool.

Raw MaterialCertified source
ProductionVerified process
DPPDigital passport
End CustomerFull transparency
Eco-friendly sustainable product, people sitting around
>70% of consumers willing to pay more for transparent, verified products*) Deloitte, IBM and Label Insight reports
2026 year EU DPP obligation enters into force for the first product categories
Technology in the service of transparency

Digital Product Passport
Communication and storytelling channels for products.

The EU's Ecodesign for Sustainable Products Regulation (ESPR) mandates DPPs starting in 2026.
Story of Product elevates this regulatory requirement into something genuinely meaningful.

Product passport visualization - workflow from materials to consumer
Product Transparency

Four Pillars of Enhanced Product Transparency

The framework combining regulatory compliance with authentic human narratives.

Cultural context and heritage

Cultural Heritage & Craftmanship

Compliance layer: UNESCO intangible heritage documentation, WIPO intellectual property frameworks, geographical indication protections.

Story layer: Indigenous land stewardship practices, traditional harvesting wisdom, community relationships with landscape, cultural significance of materials across generations.

Material origins and provenance

Material Origins & Provenance

Compliance layer: Chain-of-custody documentation meeting EU Conflict Minerals Regulation, geographic coordinates, extraction certifications (PEFC, FSC, Fairtrade, RMI, etc.).

Story layer: Artisan profiles, centuries-old techniques passed through apprenticeships, cultural meaning embedded in design choices, communities whose expertise shapes production.

Supply chain transparency

Supply Chain Transparency

Compliance layer: CSRD supply chain mapping, Due Diligence Directive requirements, Scope 3 emissions tracking, customs and trade documentation.

Story layer: Worker perspectives, factory innovations, logistics partners committed to fair practices, transformation moments where raw materials become refined goods.

Environmental impact

Environmental & Circular Impact

Compliance layer: ISO 14067 carbon footprints, PEF methodology assessments, WEEE recycling data, repairability scores, Extended Producer Responsibility documentation.

Story layer: Ecological restoration initiatives, renewable energy transitions, circular design philosophy, repair networks keeping products alive, regenerative material choices.

Who Benefits

Value for Every Stakeholder

From manufacturers to end consumers - every participant in the product lifecycle gains from verified transparency.

Cultural institutions and heritage organizations

Cultural & Heritage

Preserve and share traditional knowledge through proper documentation and attribution. Ensure cultural contributions receive recognition while maintaining intellectual property protections. Connect contemporary commerce with heritage preservation.

Manufacturers and suppliers

Manufacturers & Suppliers

Meet ESPR, CSRD, and Due Diligence Directive obligations with centralized documentation. Streamline audits with verified data (REACH, RoHS, carbon accounting) while showcasing responsible practices that differentiate products in competitive markets.

Brands and retailers

Brands & Retailers

Transform compliance into marketing advantage. Build customer loyalty through verified transparency and authentic storytelling. Demonstrate genuine commitment to sustainability, moving beyond greenwashing to provable impact.

Consumers and citizens

Consumers & Citizens

Exercise your right to product information guaranteed under EU frameworks. Access verified sustainability data and discover the human stories behind purchases. Make choices aligned with values, supporting businesses that demonstrate authentic responsibility.

Regulatory Coverage

Comprehensive Regulatory Compliance

Product

Eco-friendly sustainable product with DPP

EU Regulations Addressed

  • ESPR - Ecodesign for Sustainable Products Regulation
  • CSRD - Corporate Sustainability Reporting Directive
  • CSDDD - Corporate Sustainability Due Diligence Directive
  • REACH - Chemical substance registration and restrictions
  • RoHS - Restriction of Hazardous Substances
  • WEEE - Waste Electrical and Electronic Equipment
  • Battery Directive - Battery passport requirements
  • Conflict Minerals Regulation
  • Right to Repair Directive

Standards & Frameworks

  • ISO 14067 - Carbon footprint of products
  • ISO 14040/14044 - Life Cycle Assessment
  • PEF - Product Environmental Footprint methodology
  • GS1 Digital Link - Product identification standards
  • UNESCO - Intangible cultural heritage conventions
  • WIPO - Intellectual property frameworks
  • GRI - Global Reporting Initiative standards
  • Science Based Targets - Climate goal alignment

Industry Applications

Electronics: Appliances and electronic products meeting battery-passport and WEEE requirements while demonstrating responsible mineral sourcing.

Fashion & Textiles: Clothing, footwear, accessories combining fiber declarations with craft heritage and circular design.

Furniture & Home Goods: Household items blending material transparency with traditional woodworking, ceramics, and textile arts.

Food & Beverage: Packaging with full lifecycle data plus agricultural heritage, terroir, and producer cooperatives.

Simple by Design

Getting Started with DPP & Story of Product

Three pathways to certified transparency - designed for your specific role in the product lifecycle.

For Manufacturers

Phase 1: Assessment
Audit current data availability against ESPR requirements. Identify gaps in documentation.

Phase 2: Integration
Connect existing systems (PLM, ERP) to automate data flow. Begin cultural documentation.

Phase 3: Enrichment
Add storytelling layers, worker narratives, craft traditions, sustainability initiatives.

Phase 4: Deployment
Generate passports, implement access methods (QR, NFC), train teams.

For Brands & Retailers

White-Label Solutions
Brand-aligned passport interfaces matching visual identity and customer experience standards.

Marketing Integration
Connect passports to campaigns, in-store displays, e-commerce platforms for seamless discovery.

Customer Engagement
Analytics on what stories resonate, which data points drive purchasing, loyalty program integration.

Supplier Collaboration
Tools for collecting upstream data, verifying claims, building transparent supply networks.

For Cultural Organizations

Heritage Documentation
Digital tools for recording oral histories, traditional techniques, community knowledge.

IP Protection
Frameworks ensuring cultural contributions receive proper attribution and communities control their narratives.

Economic Participation
Models for communities to benefit when products incorporate their heritage and expertise.

Education & Awareness
Public-facing portals celebrating cultural knowledge and its continued relevance.

Ready to Elevate Your Digital Product Passport?

Transform regulatory compliance into meaningful connections with Story of Product

Get Started Implementation guide Explore live DPP

Lead the Market. Transform Compliance into Your Advantage Today.

Get In Touch

Have questions? We'd love to hear from you. Send us a message and we'll respond as soon as possible.

Contact us

Deeplai P.S.A.
ul. Zemborzycka 72
20-445 Lublin, Poland

Website

www.deeplai.com

Phone

(+48) 81 743 51 09

District Court for Lublin-Wschód in Lublin with office in Świdnik (VI Commercial Department of the Court Register). The share capital of the Company (fully paid): 5 334 800,00 PLN. NIP/VAT ID: PL9462691664 | KRS: 0000918587

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